How to stop spending so much money on makeup

expensive beauty

So you’re broke and you have about 20 foundations that have never even been touched – it’s time to stop spending so much money on makeup. When makeup is your thing, your hobby and it is something you surround yourself in (Facebook groups, following Instagram accounts, reading blogs, watching hauls on YouTube) it can be tough at first to kick the habit of spending too much, but there are some super simple little things you can do which will make a huge difference to your bank account. And it is totally do-able without any tears and tantrums.

Over the last year I have made a conscious effort for different periods of time to completely stop spending money on makeup and beauty products and at different times to just really calm down the spending, keeping purchases for things I REALLY want or need. My friend Lena (from is a total inspiration and has gone months without buying a single makeup product.

Today I share our top tips and personal experiences aptly themed: IF WE CAN DO IT SO CAN YOU!

1. Unsubscribe and delete

Having your inbox fill up each day with emails about sales, discounts and last chance offers is not only a time waster, but a huge temptation you don’t need. You’ll suddenly find yourself justifying that the pink lipstick is totally worth it even though you already have five in that shade and don’t even wear them “it’s on sale, and it’s such a good deal so I’m practically saving money!” – Unsubscribe from the emails or send them to a junk folder and delete those shopping apps.

2. Make some money goals

Motivation is key when you are trying to change a habit – so making a goal which you can work towards is a great idea and it can also become a reward for all your hard work. Whether it’s a holiday, a cellphone upgrade or a luxury spa day. Every time you are tempted to buy something you can think “well I can buy that, but if I do that’s less money to spend on my tropical getaway”. Think about how great it will be when you have all the extra money you would have usually wasted away.

Make the goal work for you, if you are a visual person make a specific bank account for your goal saving so you can see your account rising. Some people say that just physically writing down your goal (rather than having it as a random idea in your head) makes you more likely to achieve it. Even better, create a savings goal plan.

3. Shop the stash

Shopping the stash is when you ‘shop’ from the products you already own. It’s a chance to discover things you bought, completely forgot about and probably never even used as well as rediscover products that you use to love but then stopped using for one reason or another. Move these products so that they are within your eye sight, it will be like having new makeup and because they are right there you will use them. do a great regular post on what products they come across while ‘shopping the stash’.


4. Know what you already have

Do a makeup clean out and really take note of how much you already have and what you have. It can be a real eye opener when you count exactly how many nude shade lipsticks you own or when you see you already have two brand new foundations for when the one you have now runs out. This will make it much harder to justify purchases that you really don’t need, resulting in more money saved. It is also a good opportunity to throw out old, expired makeup and reorganise your storage (click here for lots of makeup organisation tips).

If you realise that you have products which you no longer want, sell them and add that money to your savings!


Lena hasn’t spent a cent on makeup or beauty products in months! I interviewed her with a couple of questions to see how she is getting through!

♥ What made you decide to stop spending so much on makeup and beauty products?

My credit card balance was growing, and I just HAD to stop – it wasn’t really optional unless I wanted to keep getting into debt.

♥ What has been the hardest part about stopping?
There are so many things that I want to buy! I endlessly read/hear about cool products, like the new MAC lipliners that match lipsticks like Candy Yum Yum, and knowing I can’t have them is SO hard.

♥ When there is a product that you really want to buy, what keeps you motivated to keep your cash inside your wallet?

At first it was that I just desperately didn’t want to go bankrupt or anything like that. Now, it’s because I’m finding it satisfying paying off debt, and I’m enjoying exploring my existing collection of makeup. I actually have so many products that I rarely touch, and it has been fun making an effort to use them all.

♥ Are you seeing big results from not spending so much on makeup?
I am! I’m going well at paying off debt which is so great, and I’m also using up a lot of products which is helping to clear some space in my room. I was finding myself overwhelmed by my collection a bit, and all the new products coming in meant my storage was overflowing. Having some financial breathing room, and storage breathing room has been great.

To see more about Lena’s thoughts on bloggers spending too much money, click here (it’s a great post!)
What are your tips for stopping spending when you hit the beauty counter?
Top image from & final image from